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Decision criterion climate protection
The aim of this funding project is to develop an effective form of presentation for the climate footprint of travel and travel components, which enables customers and travel agency employees to select and book more climate-friendly trips so that the climate impact of travel becomes a decisive criterion when choosing a trip.
Tatjana Peters
Project objectives
Goal: Complete reduction of climate-damaging emissions in the travel industry by 2050
In order to achieve this, holidaymakers and business travelers as well as companies (including tour operators, travel agencies, travel agencies, etc.) must be involved.(e.g. tour operators, travel agencies) must be informed transparently about emissions. To this end, Futouris and the German Travel Association DRV have developed a calculation standard for the climate footprint of vacation and business travel in the joint project "Climate-conscious travel", which is to be applied across the industry.
However, simply stating the calculated emissions figure for the respective trip will not have the full impact potential for both end customers and travel sales; the form of presentation is crucial for acceptance and use by travelers and in sales.
However, there is currently no uniform form of presentation that is used throughout the travel industry. At the same time, there is a lack of background knowledge in this complex subject area in travel sales. As a result, the climate impact of travel has not yet played a role either in travel agency advice or as a decision-making criterion for end customers when choosing a trip.
Effective form of presentation for the climate footprint of travel
This is where the Climate Protection Decision Criterion project, which is funded as part of LIFT Climate, comes in.
The aim is to develop an effective form of presentation for the climate footprint of travel and travel components and to develop accompanying communication measures for sales and end customers.
The form of presentation developed in the project for the climate impact of travel/travel components increases the importance of climate-friendly travel and raises awareness of the climate impact of travel in the booking process - both among employees and customers.
Project activities
Target group analysis and needs assessment of travel sales staff and customers as part of a quantitative online survey of sales staff and end customers.
Development of ways to display climate footprints.
Test of the developed presentation options for climate footprints as part of an online survey of sales staff and end customers.
Development of awareness-raising measures for travel sales.
Development of a communication package for end customers.
