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The travel of the future is sustainable!

Futouris, the sustainability initiative of the travel industry

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Our Mission

We promote sustainable travel and make the tourism value chain more environmentally and socially sustainable.

Our Vision

A sustainable tourism industry in line with the UN Sustainable Development Goals.

The Future

Sustainable tourism is becoming the standard and combines unforgettable experiences with responsibility for people and nature.

Who is Futouris?

Futouris is the sustainability initiative of the German-speaking tourism industry. Our goal is to preserve travel destinations for the long term, protect the environment and climate, and improve the living conditions of local people. Together with partners, we implement projects worldwide, develop practical solutions, and promote knowledge transfer. By doing so, we contribute to systematically embedding sustainability in tourism.

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Our projects

Together we can sustainably change the future of travel.

Tourism faces major challenges, from climate change to social inequalities in travel destinations. Futouris brings companies, organizations, and destinations together to develop and implement sustainable solutions. Because only together can we shape travel in a way that continues to do justice to people, nature, and culture worldwide.

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Our focus topics

The Futouris members developed the key themes presented below together. They serve as focus topics for collaboration at Futouris as well as guiding themes for project development.

I am a futourist, because...

...responsibility for future generations has no limits.


Lucienne Damm

Lucienne Damm

Head of Sustainability, TUI Cruises

...traveling means respect and responsibility and must not be depletion of nature.


Ralf Hieke

Ralf Hieke

Travel Agency Strier

...I am convinced that only an intact environment and social balance combined with sustainable and resource-efficient development provide the foundation for the future of travel. We want to raise awareness of this through active communication and thus encourage those responsible to take positive action or support their activities.


Dorothea Hohn

Dorothea Hohn

Global Communication Experts

...we at Gebeco see cooperative, collaborative management for the benefit of our guests as the core of our tourism activities and can only ensure this in the future when working together.


Thomas Bohlander

Thomas Bohlander

Managing Director, Gebeco

...I want to understand the chances and potential of sustainable tourism in discourse with the tourism industry and to support joint innovative ideas.


Dagmar Lund-Durchlacher

Dagmar Lund-Durchlacher

Futouris Scientific Advisory Board

...as part of the travel & transport industry, I want to help to protect the ecosystem for our children in a sustainable way.


Markus Orth

Markus Orth

Managing Director, Lufthansa City Center Reisebüropartner GmbH

... I want to contribute to shape the tourism industry in a sustainable way and assume responsibility for the people, culture and nature in holiday destinations


Friederike Grupp

Friederike Grupp

Head of Sustainability, Hotelplan Group

...together with like-minded people I want to make the tourism industry a true pioneer of the sustainability movement.


Thomas Vodde

Thomas Vodde

Marketing & Event, Kurverwaltung Juist

...sustainable and responsible travel is team sport and the game has to be shaped by common ideas and goals.


Florian Käufer

Florian Käufer

Managing Director TCF Airlebnis Reise & Event GmbH

...Chamäleon's goal has always been to give people in the destinations a better life and to preserve nature.


Ingo Lies

Ingo Lies

Founder and Director Chamäleon reisen

Practical and helpful toolkits for a better future

Plastic waste reduction

Starten Sie mit uns Ihre Reise zur Reduzierung von Plastikmüll! Dieses Handbuch hilft Ihnen, ein effektives Plastikmüll-Management-System aufzubauen, Ihren Plastikmüll zu messen und maßgeschneiderte Reduktionsmaßnahmen umzusetzen.

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Plastic waste reduction

Nachhaltigkeit am Counter

Was bedeutet der Klimawandel für die Zukunft des Reisens? Wie vereinbar sind Klimabewusstsein und Flüge? Welche Tourismus-Konzepte lohnen sich nachhaltig für Reiseveranstalter:innen und ihre Kund:innen? Antworten auf die wichtigsten Fragen rund um einen verantwortungsbewussten und umweltfreundlichen Urlaub finden Sie in unserem digitalen Manual.

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Nachhaltigkeit am Counter

Destination Resilience

Start your resilience journey with us! Find out more about key concepts and learn how to analyse and build destination resilience with 5 practical steps. Good practice examples from our projects destinations will provide you with guidance and ready-to-use tools.

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Destination Resilience

Sustainable Food Toolkit

Das Sustainable Food Toolkit bietet allgemeine Hintergrundinformationen, beschreibt „best-practice“ Beispiele und beinhaltet Tipps zur praktischen Umsetzung eines nachhaltigen Speiseplans in der Hotellerie und Gastronomie.

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Sustainable Food Toolkit

Water Management Toolkit

WATER MAKES TOURISM POSSIBLE Tourism can’t exist without water. It keeps our pools full, our gardens green, our meals cooked, and our guests comfortable, but with less than 1% of the world’s fresh water being available for human consumption, we have reached a point where we need to seriously reconsider how we use it.

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Water Management Toolkit

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