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STAY FAIR - making sustainably certified accommodation visible
With the help of the STAY FAIR attribute, amadeus, in cooperation with Fairweg, makes sustainably certified accommodation visible in the amadeus sales channels and thus makes it much easier for travel agents to find suitable accommodation.
Tatjana Peters
52% of German travelers would like to filter for accommodation with sustainability certification when making their next booking.
Source: Sustainable Travel Report 2023, booking.com
Desire for more sustainable travel offers is increasing
More and more travelers want to travel more responsibly and stay in sustainably certified accommodations, but often do not know where to find them or do not find enough information about the accommodations and their sustainability efforts themselves. The search for authentically sustainable accommodation is also time-consuming for travel agency employees.
Expressed in figures
For 2023, 59% of German travellers stated that they wanted to stay in sustainable accommodation at least once, 28% had already done so in 2022.
29% state that they actively look for information about an accommodation's sustainability measures before booking.
34% of German travelers do not even know where and how they can find sustainable travel offers (such as accommodation).
Sources: Sustainable Travel Report 2022 and 2023, booking.com
Implementation of sustainability-related hotel attributes planned
In order to make sustainably certified accommodation more visible to travel agency employees and customers, it is marked with the STAY FAIR attribute in the Amadeus sales channels. In close cooperation with the online travel portal Fairweg, hotels that have a sustainability certificate recognized by the Global Sustainable Tourism Council (GSTC) are displayed.
There are also plans to add further hotel attributes as part of the joint project, such as an organic kitchen or the availability of a sustainable hotel. In addition, the joint project plans to introduce further hotel attributes such as organic cuisine or the availability of e-bikes, which will make the sustainable commitment of an accommodation more visible in the future and enable travel agents to better advise their customers.
Which additional sustainability-related hotel attributes are implemented will be determined together with the travel agents via short surveys in the bistro portal.
In addition, awareness-raising measures will be implemented (e.g. short seminars). The impact of the implemented measures will be determined in further rounds of surveys among bistro users.
Project objectives
Increasing awareness and use of the hotel attribute "STAY FAIR" in the Amadeus sales channels
Development and implementation of sustainability-related hotel attributes to provide more comprehensive information and raise awareness among travel agency employees.
Activities in the project
The following activities are planned
Recording the perception of the hotel attribute "STAY FAIR" by users:the Bistro Portal
Survey of other sustainability-related hotel attributes used by sales staff in the Bistro Portal
Further elaboration and development of the desired sustainability-related hotel attributes
Implementation of awareness-raising and communication measures to improve the use of the sustainability-related hotel attributes and communication measures to improve the use of the sustainability-related hotel filters
Analysis of the use of the hotel filters via regular short surveys in the bistro portal
