){kind=spacer}
Criteria for more sustainable information and press trips
Information or press trips are an important element for tour operators to promote their destination, hotels and activities. For the participants, often journalists or travel agency salespeople, it is an opportunity to get to know a destination first-hand. Sustainability aspects have not been at the center of the planning process of information and press trips, which is an opportunity for improvement.
Checklist for more sustainable info trips
Making information and press tours more sustainable offers tour operators and destinations the chance to improve their impact.
As part of the joint project with the Spanish Tourist Board in Berlin, criteria for the more sustainable design of information and press trips were developed.
4 chapters for the 4 phases along the customer journey
A press or fam trip can be divided into four main phases along the customer journey:
Planning and invitation
Arrival and transportation to the destination
Program
Return journey and follow-up
The chapters of the criteria guide are divided into the main phases of the trip. Each chapter focuses on one of the phases and provides detailed insights into important elements that need to be considered when developing a responsible info trip.
